The September issue The Shoot

The Editorial Shoot: The Heritage Trail

Channel Queen Elizabeth’s style with this take on royal dressing in the highlands. This trend focuses on the heritage trend, with its mixture of checks, tweed and beige, to create a wearable series of outfits. Location: Shot in the bogland in rural County Mayo in Ireland, this location perfectly captures …

The September issue The Shoot

The Editorial Shoot: An Isolated Land

As late summer ends, hold on to that holiday feeling with these breezy white and ochre accented outfits to capture that remote island feeling. Location: Shot at the Dungeness Nature Reserve in Kent, an area of outstanding natural beauty, that perfectly encapsulates this shoot’s theme of an isolated land. Outfit …

The September issue The Shoot

The Editorial Shoot: Bourgeois Girl

The seventies are back in full swing, but this season there’s a Parisian and workwear take to it. Location: Shot at the historic Guildhall in London, the historic administrative home of the City of London, and a modern 70’s office space.  Outfit details Outfit 1 Mustard blazer: Topshop, found here …

The September issue The Shoot

The Editorial Shoot: A Dark Romance

The gothic spirit has returned to fashion for the autumn/winter season, with this take on winter florals. Channel your inner Wuthering Heights with this combination of florals, black mesh and punk elements. Location: Shot at the Dungeness Nature Reserve in Kent, an area of outstanding natural beauty, that perfectly encapsulates …

Articles fashion news The September issue

The Article: A Look Back at the Fashion Industry in the Last Decade

A week in the fashion industry is a very long time. Trends rise and die in the blink of an eye on social media, and the high street and fast-fashion brands are either fuelling it or playing catch-up. It’s a dizzying world that not many people could have predicted back in …