Penneys/Primark Autumn Winter 2012 Collection

Hello world, The first images for the new autumn/winter collection dropped for Primark and by God, they’re good! Though there’s no clear cohesion in the collection, they instead take their influence from many different trends and the focus is on key pieces that would work as statement items in your wardrobe. The colours are a …

The Shoot: North Woolwich pier, East London

The Shoot: North Woolwich pier, East London

Hello world,

I’m back with another Look of the Day, in what three months? I’m not quite sure how long it’s been other than it’s been way too long.

This one was shot in east London at North Woolwich pier, hence the name, after a few days I spent exploring this dilapidated and forgotten part of London. Sometimes I just love grabbing my camera and exploring places like the old docklands. There’s a certain rush you get to climbing over barriers and going into restricted areas to see the parts of London you usually wouldn’t see.

As you can see this pier and boathouse is quite neglected and in a way it was quite dangerous to do the shoot there as half the wooden floorboards were rotten through and missing. It was also extra cool that that morning was quite misty, so the City is almost lost in the mist.

The top and trousers are from H&M Trend, as per usual. I really would love to see them do a collection that I don’t end up buying every piece from. I really gotta learn to vary my shops a bit more.

So let me know what you think of these images and I’ll be back in the next couple of days with another post.

Top: H&M Trend
Trousers: H&M Trend
Heels: New Look
Bag: Penneys/Primark
Bracelets: Forever 21 and thrifted
Rings: Forever 21 and DIY
Necklace: Jimmy Choo for H&M

Until then,

Franzi

xoxo

The Shoot: Lady in Red

The Shoot: Lady in Red

Hello world,

It’s been a few months now since I moved to London and as it happens, as a newbie to in city, it takes a while until you find all the cool places not mentioned in the guide books. I’m generally not the kind of person go out and explore much, so I’m really grateful for my blog for pushing me out there to discover London all under the guise of finding new shoot locations.

That’s how I stumbled upon Battersea Park as seen in these pictures. I initially just wanted to shoot the Peace Pagoda along the Thames, but I discovered that the park is way prettier this time of year.

When I first saw all the leaves on the ground I knew I had to shoot something there in red and it had to be dramatic.

So these are the images for today’s ‘Look of the Day’. I know the title is from a very cheesy song by an Irishman most Irish people never want to acknowledge as their own, but it seemed the best way to describe this look.

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The dress is a lovely number from River Island. I love how River Island seem to come into their own around Christmas time and the party season. The brand isn’t for everyone and I wouldn’t shop with them for basics (with the exception of jeans) but they do have a knack for creating statement pieces. Last year was this shredded red maxi dress that I returned and regretted ever since and this year it’s this understated and sexy maxi dress with long sleeves.

It’s funny as I get older my style has definitely toned down a lot and I find that the days of wearing mini skirts and high heels are gone, only to be replaced with a new kind of sexiness, that is more body-con and peekaboo sexy rather than the in-your-face kind of my teens.

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And the jacket is another statement piece from River Island for the Christmas season from the year before last. See what I mean about their Christmas show-stoppers?

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As you can probably tell from this photo, it was ridiculously cold when we shot this and I must have been crazy that it would be alright at eight am on a freezing November morning. By the end I was so numb my boyfriend was worried I’d get hypothermia and I was bundled up for the rest of the day trying to shake off that horrible chill.

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I’m sorry for rambling on so long on this outfit post but I wanted to share with you the last two photos as I wasn’t the only person doing a shoot in Battersea Park that morning. One Direction, a teeny bopper UK boyband were filming their new music video and I stopped by to have a gawk, purely for research purposes! 🙂 I was rather jealous of the full crew they had to help out, if nothing else as I wouldn’t be a fan of their music. The funny thing was there wasn’t a fan in sight.

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(Photos by Roger)

Dress: River Island
Jacket: River Island (old)
Boots: Zara
Bangle: Forever 21
Stack rings: Penneys/Primark

Until then,

Franzi

xoxo

The Shoot: Sound of the Underground; Baker Street

The Shoot: Sound of the Underground; Baker Street

Hello world,

Ever since my very first day in London, when I accidentally discovered the old section of Baker Street tube station, I have been in love with this slice of Edwardian London. Every time I walk through the archways with the clock above, I think of London a hundred years ago and I knew I had to do a ‘Look of the Day’ shoot here.

Since it feels so vintage, I thought, what better than to channel the forties trend we’re seeing on the high street now, only with bold colours. Annoyingly the day that we done this shoot, they had shut that section of the station, so we could only do the atrium part. Still, it could have been a whole lot worse.

It’s funny looking back on those photos, as I was just getting sick that day and my boyfriend was threatening me with calling off the shoot all day unless I take it easy. Thank God I don’t look as sick as I felt. Ah the wonders of make-up!

Let me know what you think, and as always the information for what I was wearing is below.

Skirt: Penneys/Primark
Blouse: Penneys/Primark
Cashmere cardigan: Vintage from Beyond Retro
Fur stole: Topshop
Loafer heels: River Island
Clutch: Penneys/Primark

Until then,

Franzi

xoxo