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Penneys/Primark Autumn Winter 2012 Collection

Hello world,

The first images for the new autumn/winter collection dropped for Primark and by God, they’re good! Though there’s no clear cohesion in the collection, they instead take their influence from many different trends and the focus is on key pieces that would work as statement items in your wardrobe.

The colours are a lot more muted than their spring/summer collection and the emphasis seems to lie on printed cropped trousers, chunky knits and casual overcoats.

The collection will start filtering into the shops from mid June, with the majority of it hitting it around mid August. Have a look through the lookbook below and see what you think.

Here are some of my favourite pieces from the collection that weren’t in the lookbook images.

Images courtesy of

So what do you guys think of the new collection? Are you excited about it? There’s a lot of great pieces in this collection, that have the potential to be brilliant statement pieces, provided that they’re not the usual Primark quality. I guess we’ll see when it starts hitting shops in around July.

Until then,




Eight years in, and still killing this fashion game. Now a mother, wife, professional-by-day and part-time blogger in between, I still love blogging, producing fashion shoots and curating this blog.
My interests lie in producing high editorial-style content, shooting in grand and unique locations, make-up shoots and doing more studio shoots that really push the boundaries.
I'm open to collaborations and ideas, so please message me.

(Achim, Du bist die Ausnahme, also lass den Quatsch)

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1 Comment

  1. God! It’s really good! I love primark!!

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