The Article: A Look Back at the Fashion Industry in the Last Decade

A week in the fashion industry is a very long time. Trends rise and die in the blink of an eye on social media, and the high street and fast-fashion brands are either fuelling it or playing catch-up. It’s a dizzying world that not many people could have predicted back in …

Pure London Autumn/Winter Fashion Trade Show

I like to go to fashion trade shows once in a while; even though I’m a content creator and more of an end-user than a buyer or supplier. The reason why is pretty simple; it’s great to go and interact with suppliers, buyers, local and indie designers, and see how the industry is progressing. I went on a windy Sunday afternoon and attended the Pure London trade show at Kensington’s Olympia Exhibition Hall in west London.

Get ready for the Moschino and H&M collaboration!

It’s happened! In what is looking to become an annual tradition, the latest designer collaboration for H&M has been announced at this year’s Coachella festival. And in case you haven’t guessed who this year’s designer is from the headline; it’s Moschino! This to me seems like an absolute no-brainer. Jeremy …

Mary Katrantzou and Adidas: A New Match Made In Heaven

Hello world, Well this was unexpected. I didn’t think I’d be getting two major collaborations of my favourite designers with high street brands this close together. But it looks like Mary Katrantzou’s latest collaboration is with sports giant Adidas. And just when I was getting around to buying those expensive …