Eeek – Preview for Penney’s Limited Edition collection is out!
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Eeek – Preview for Penney’s Limited Edition collection is out!

Hello world, In case many of you don’t know, I love Penneys! It’s cheap, stylish and oh so fun stocking everything from basics to underwear and shoes to the cutest stylish outfits. Added to the bonus that since I live in Dublin, there’s a number of brilliant Penneys stores just …

Shop of the Week – Pixie Lott for Lipsy…and it’s not actually that bad!
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Shop of the Week – Pixie Lott for Lipsy…and it’s not actually that bad!

Hello world, Now usually I’m not for the whole craze of celebrities designing collections and then acting like they’re brilliant fashion designers, but for once I might have to eat my words. Granted, Pixie Lott still probably didn’t do that much designing for the collection itself, but given what she …

Research for SCOPE shoot – I’m feeling very feathery!
cool things Fashion shoot SCOPE magazine

Research for SCOPE shoot – I’m feeling very feathery!

Hello world, I’m in the process of planning the next fashion shoot for SCOPE magazine and it’s turned into a bit of a feathered theme. I’m not quite sure how that happened; I had actually been languishing for a few weeks trying to come up with another unique fashion shoot …

SCOPE magazine issue three shoot, Living Dolls
cool things Fashion shoot SCOPE magazine

SCOPE magazine issue three shoot, Living Dolls

Hello world, I’m back with the shoot for our third issue of SCOPE magazine and this one I’m particularly proud of! It was shot in a rundown, but stunning Georgian house that had peeling wallpaper, missing floorboards and dust and dirt everywhere and in this derelict location we shot our …

ASOS – Autumn/Winter 2010 collection lookbook
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ASOS – Autumn/Winter 2010 collection lookbook

Hello world, It’s that time of the year again, when the preview shots for the new autumn/winter collections of the high street shops are out and I’m beyond excited! This time, it’s the turn of ASOS and their new sets of images, which are bare, simplistic and quite androgenous in …