Inspiration for ‘The Shoot’ Summertime Sadness

Hello world,

This is a bit of a new one, but I thought I’d show you guys a kind of behind-the-scenes look at the concept behind a ‘Look of the Day’ shoot. Now most of the ones done for it are just a beautiful outfit shot on a street, but some have a bit more thought put into them. For those of you who’ve been following this blog for a few years, you’ll know that I not only worked as a stylist’s assistant at Irish Tatler, but styled all the shoots for our magazine, SCOPE. From time to time I like using those skills I learned there to create something a bit more professional than a standard outfit shoot.

That was the idea behind the shoot I posted online yesterday.


I thought I’d show you some of the inspiration behind it, so you can get a bit of a better feel of what I was trying to create here. It was inspired by two shoots in particular, the first being Vogue Russia July 2011 shoot with Erin Heatherton by Enrique Badulescu. I loved how dark the images are, and how the image editor really highlighted the bright colours by making them seem almost lurid. It always stuck in the back of my mind as a beautifully extreme example of Photoshop.

Image courtesy of

Image courtesy of

Image courtesy of

Image courtesy of

The second shoot that acted as inspiration was a shoot I helped on myself, Irish Tatler’s July 2011 shoot with Charlotte Carter Allen. It was shot by Barry McCall and styled by the wonderful Sarah Rickard.

I loved how the Irish Tatler shoot just had something as simple as a coloured wallpaper as the background and then created the effects by hanging palm leaves into the light to create those dramatic shadows. I wanted to create that myself, and thankfully I managed to catch the light at the right time. The place I shot my ‘Look of the Day’ was actually the garages behind our house and instead of doing the shoot early in the morning when the light is the best, I waited until 3pm when the sun was starting to set and thus create such dramatic shadows by just filtering through some trees. I also tried to up the colour balance to replicate the effect they have on the Vogue Russia shoot, though maybe not to the same standard.

So that’s how I came up with this shoot. As always let me know what you think.

Until then,




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