H&M Spring 2012 Collection Preview

Hello world,

For all those of you who have been following my blog for a while you’ll know I don’t usually bother with posting lookbook posts on this blog anymore, partially because everyone does them and often because I’m too late to the punch. But I had to break my own rules for H&M, because it’s my favourite of the high street stores.
And what a treat they have given us.

For ease I’ve split the images into trends to better explain their new collections and the first one is;

60’s Pop



H&M has gone for a full 60’s revamp for their spring/summer collection and it isn’t more evident than in their bright mini dresses and smart Capri pants. Last year’s nod to fluoro brights doesn’t seem to have been forgotten either and the colour du jour still seems to be a variation of tangerine.

This season we are more toned down with our brights and it is less about the clash than colours, that compliment themselves in bold stripes and delicate floral prints.

Their second trend doesn’t step far from 60’s brights to something more grown up.

60’s Ladylike




For those inspired by a more grown-up look this nod to the ladylike styling of Jackie Kennedy will revel in this take from the 1960’s.

Full midi skirts in mature floral prints and colourful smart suits are a more playful nod to this sombre trend. Even the baby blue lace dress is more fresh than dowdy. Paired with some sixties shades and platforms, it’s the perfect ode to the ultimate First Lady.

And that brings us to another sixties inspired trend;

Fluoro and Minimalism




H&M seemed to have liked their collaboration with Versace so much, they have gone to Versus designer, Christopher Kane for their inspiration.
Flouro brights such as this neon dress not only show a continuation of last spring’s obsession with neons, but highlights one of the emerging designer’s iconic collection. This is matched with a nod to the allure of minimalism in basic colours and geometric patterns in the cut of the second dress.

Keep an eye out for this trend as it doesn’t seem to be dying down at all. The next trend takes on a staple of spring/summer collections;

Shades of White




In essence there’s nothing new about this trend. Every season at least one designer does white, whether it’s in suit form, classic basics or minimal chic. But that is not the point of this trend or what H&M have done here.

We have all aspects of this trend covered, and enough options to give your wardrobe a breath of fresh air with pieces you can wear all year long.

However, the sleeveless white leather jacket is a fabulous piece, the collarless suit jacket is impeccably cut and designed and the short sleeved knitwear will make a great transition piece from winter into spring.

This trend might not be making waves, but it has always proved popular.
And on to our final trend;

A Touch of the Orient



(Images courtesy of H&M)

The one thing that surprised me about the inclusion of this trend in H&M’s spring/summer collection is that the oriental theme would still be around. When I first spotted it this time last year it was a welcome change, but this has me confused.

While the inspiration is a lot more subtle, something I quite appreciate, I didn’t feel it was as predominant on the catwalk for this season to be included here.

Nevertheless, the sapphire blue wrap is elegant and would be a killer party piece for going out in. Even though I’m not a fan of the chinoiserie patterned tunic, it gives a subtle nod to the orient in it’s collar and print.

Well that’s my rather long assessment of the upcoming trends for H&M. Now we just have to wait those arduous long months until the pieces themselves hit the shops.

Let me know what you think of them; which are your favourite and which you can’t stand.

Until then,




Eight years in, and still killing this fashion game. Now a mother, wife, professional-by-day and part-time blogger in between, I still love blogging, producing fashion shoots and curating this blog.
My interests lie in producing high editorial-style content, shooting in grand and unique locations, make-up shoots and doing more studio shoots that really push the boundaries.
I'm open to collaborations and ideas, so please message me.

(Achim, Du bist die Ausnahme, also lass den Quatsch)

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