Get ready for the Moschino and H&M collaboration!

It’s happened! In what is looking to become an annual tradition, the latest designer collaboration for H&M has been announced at this year’s Coachella festival. And in case you haven’t guessed who this year’s designer is from the headline; it’s Moschino! This to me seems like an absolute no-brainer. Jeremy Scott, it’s designer has long been a leading designer for the younger generation, and the entire millennial generation as a whole. Everything he touches and creates is hip and cool, so it really is a no-brainer that H&M would want to collaborate with him.

Expect lots of punchy prints, garishness to the yazoo, humour and lots of fun. This collection is gonna be huge, and not for the faint-of-heart.

All images and video courtesy of H&M.