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Get ready for the Moschino and H&M collaboration!

It’s happened! In what is looking to become an annual tradition, the latest designer collaboration for H&M has been announced at this year’s Coachella festival. And in case you haven’t guessed who this year’s designer is from the headline; it’s Moschino! This to me seems like an absolute no-brainer. Jeremy Scott, it’s designer has long been a leading designer for the younger generation, and the entire millennial generation as a whole. Everything he touches and creates is hip and cool, so it really is a no-brainer that H&M would want to collaborate with him.

Expect lots of punchy prints, garishness to the yazoo, humour and lots of fun. This collection is gonna be huge, and not for the faint-of-heart.

Mandatory Credit: Photo by WWD/REX/Shutterstock (9629382i)
Jeremy Scott
Moschino party, Coachella Valley Music and Arts Festival, Palm Springs, USA – 14 Apr 2018

All images and video courtesy of H&M.


Fresh out of college with an MA in Journalism, a passion for clothes, fashion and styling shoots, I was also the fashion editor of a magazine my colleagues and I set up called SCOPE magazine, which was disbanded three years ago. For now I'm just a freelance journalist and blogger.
Other than obsessing about fashion, I love theology and history, writing apocalyptic fiction (it's weird, I know!) and the occasional weeekend of horse-riding if I have the time and I don't injure myself in the process.

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