Articles London Fashion Week

Prep for Fashion Week

Hello world,

It’s that time of year again, when London Fashion Week is just around the corner and since this one is now my second season, I thought I’d post up a little to do guide on how to prepare for fashion week from all the mistakes I made last time.

Snapshot at Somerset House

This isn’t really representative of London Fashion Week, and can generally be used for all of them, but if you think there’s something I missed, just let me know and I’ll add it on.

Anyone else excited for it?

Good, then let’s begin!

  • Tidy up your blog and clear the backlog – This one is a little self explanatory but so important. It was the one thing I didn’t do last year and running from show to show, all the while worrying because you hadn’t finished yesterday’s post is a nightmare. Sprucing up your blog and making sure everything is tidy is also useful because you’re gonna be giving your blog details out to a lot of people and you want them to see the best of your blog. So if there’s widgets you’ve been meaning to change and the About page you always wanted to redo, do it now.
  • Business cards – Again this was one thing I didn’t do last year. Scribbling your blog name on a scrap piece of paper is so unprofessional and you could see straight away those bloggers that are professional, are the ones that came along prepared just for this occasion. This is definitely on my to do list!
  • Outfit choices – I was rather lax about this one last time around and I ended up having sleepless nights worrying about what I was going to wear. Unless you’re absolutely amazing at choosing things and it comes to you in an instant every time, I’d recommend planning your outfits ahead. You can always change your mind, but at least you’ll be safe in the knowledge you have your back-up all planned out. Also plan for weather extremes. I live in Britain and it’s been threatening to snow for the last few days again, so keep a brolly/good shoes on hand. Also worth doing is reheeling all your shoes you’re gonna wear, dry-cleaning your clothes and darning/repairing any items that need it. The last thing you wanna do is look fabulous and have scruffy looking shoes.
  • Beautify – Now is the time to get that moisturing mask done for your hair, book that facial and get your mani and pedi up to scratch. There’s no point having your clothes look fabulous when your hair looks limp and your skin looks tired and pale.
  • Refresh your fashion knowledge – This goes from making sure you know all the designers’ names, simple history and reading up on their previous seasons. Not only does this show you’re knowledgeable if someone asks you, but you can use this knowledge to trace the evolution of their collections and brands to better understand the current season.
  • Equipment check-up – The last thing you want is for your camera to stop working because there’s a fault or you’re out of batteries. This is always one of the last things I think of and yet one of the most important. No camera or phone might as well leave you stranded on an island at Somerset House, so prepare and check everything’s in good working order.
  • Get in contact with old/forgotten contacts – Know people who are going to fashion week, but haven’t spoken to them in a while? Now’s the time to get in contact with them again and see if they’re willing to spend some time with you. The days can be long and exhausting, so it’s usually good to hang out in between shows with an old friend to pass away the time. They might also have contacts and ins into places you don’t have yourself.
  • Schedule! – The biggest and most important one out there. Download the schedule, plan what you want to see and where you want to be for the day right down to the last minute. There’s literally hundreds of events happening during fashion week and the last thing you want to do is stand around and wonder what you should do next.
  • Eat and sleep – Lastly, take this time to rest up and recharge yourself before the madness begins. That means, dare I say it, eat lots and sleep even more. You won’t get a lot of time for it during fashion week so do it now before you crash and burn halfway through fashion week because you’re so exhausted. Take multi-vitamins, wrap up warm and get ready for one hell of a week.

Until then,




Eight years in, and still killing this fashion game. Now a mother, wife, professional-by-day and part-time blogger in between, I still love blogging, producing fashion shoots and curating this blog.
My interests lie in producing high editorial-style content, shooting in grand and unique locations, make-up shoots and doing more studio shoots that really push the boundaries.
I'm open to collaborations and ideas, so please message me.

(Achim, Du bist die Ausnahme, also lass den Quatsch)

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