Hello my lovely bloggers, readers and casual observers!
It’s spring-time, 2016 and I’m back from my winter hibernation!
I know it seems a bit odd to take so many months off for the winter; it’s not like fashion stops just because the sun doesn’t shine as much anymore, but keeping this blog going with real life, even if it’s only part-time is exhausting and completely drains all your creativity. So by the time November comes around, I’m ready for a break, a breather, some more me-time and to focus on other things in my life.
That break from this blog also means I’m given a chance to process the latest trends coming from the catwalks, read through many fashion magazines and get up to scratch on my inspirations. That time away allows me to gather together a whole range of ideas to keep me going for several months and allows me also the reassess what worked for my blog the previous year, what didn’t and what new ideas I want to try.
Whereas 2015 was all about cutting down on the excess posts that weren’t very popular, trying out new regular posts and pushing up the standard of shoots done, in styling, choice of locations and overall theme; 2016 is going to be all about consolidating the successful elements of my blog.
What I really struggled with last year was juggling my blog with a busy working and demanding family life; two-year old’s need a lot of attention and my career was progressing faster than I originally anticipated. I found it almost impossible to keep up with all aspects of the blog, so by the time late summer came around a lot of regular blog posts had to be cut and priority was given to the shoots.
This year I foresee myself just as busy, but now I know what I can get away with so my emphasis has shifted from an all-rounder fashion blog to one specialising in my type of editorial-style shoots, the background to how they are created and infrequent posts such as ‘Designer vs High Street’ ‘Spotlight On’ and fashion week round-ups.
That means the emphasis on this blog will remain on creating visually appealing shoot posts, that take a lot of time planning and executing, but have a very editorial feel with more of a story to it. I have always said from the very early stages of this blog, that it was never about wearing a pretty dress standing in the middle of a street; while I love those blogs I don’t have the time to compete with them on that level, plus it doesn’t fulfil that creative spark within me.
So for 2016 my goals are to continue with the high quality editorial shoots, discover new and interesting locations within and around London to shoot them at and to move away from so many shoots in parks and go more rural and urban. I will also go and rediscover some of my favourite locations from previous shoots, especially those where I feel the location wasn’t used to its full advantage before. I plan on challenging myself much more in regards to styling; this is not what I would wear in my everyday life, so I need to stop focusing on pretty outfits I like. This year you’ll hopefully not only see more edgy shoots with a bit of grit to them, but you’ll also see some styling that I would never usually wear because it’s not my style. I was my presence in the shoot to be much more like a professional model in that I’m a blank canvas onto which I project my ideas rather than outfits I would love to wear.
This year to see a lot more urban locations within London, locations you’ll recognise and more remote and rural spots too. there will also be more interesting stylings and hopefully some sportswear shoots too.
It’s going to be a fun year!
And just to whet your appetite, here’s a teaser from an upcoming shoot. Enjoy! 🙂
Franzi
