2020 may have just begun, but we’re already looking forward to the five designer brands we predict will be absolutely huge this year! Whether they have created a loyal and cult following over the last year, been consistently great over the last few seasons, or have tapped into a wider trend in our society, these are our predictions.
So let’s begin then.
This storied Italian heritage brand got a new creative director in 2018, in the form of Brit Daniel Lee. Within his first 2 collections he completely re-invigorated the brand to such an extent, Lee created cult items that were impossible to buy online. He also created a loyal following on social media under the name New Bottega. It was a new era for the brand, and we predict that this love for Bottega and Lee’s creations will continue for 2020.
Nanushka, a Hungarian brand that was set up in 2006, was almost completely unheard of outside its native Hungary three years ago. It has reached a global audience in record time. With its belief in a simple minimal and feminine look, the brand is favoured by Instagram influencers, models and fashion editors alike for its clean lines and beautiful cuts. It entered the public consciousness when it began championing vegan leather pieces that were at times a better cut and more luxurious than the real deal. With their vegan leather oversized bags about to become huge for 2020, this is a brand to watch out for.
The Row is one of those designer brands that has become so famous and successful, you forget that it was originally viewed as a celebrity brand. Founded by the Olsen twins back in 2006, it became huge when minimalist fashion came into the fashion in 2010. The Row has grown from strength to strength due to the Olsen’s ability to craft beautiful accessories, well-cut clothes and muted palette. For 2020, expect an evergreen line-up of leather jackets and leggings, super-soft cashmere jumpers and silk shirts alongside slip dresses, duster coats and smart tailoring.
Founded in 2009, when Simon Porte Jacquemus was only 19 years old, the label started underground slowly developing a cult following. A protégé of Rei Kawakubo, he is one of the most exciting designers working in French fashion today. Known for his deconstruction and exaggerated proportions, layered collage-effect dresses and separates executed in a cool, muted palette. For 2020, look out for his oversized fuchsia blazers, pastel shades and his signature bags in bright colours.
Launched in 2012, Cult Gaia achieved runaway success after its architectural bamboo Ark bag became a fashion blogger phenomenon. This LA-based label, founded by Jasmin Larian, followed up with a whole ready-to-wear collection filled with complementary carefree pieces. Its standout pieces are no doubt the heirloom-style accessories, such as its iconic bags and round heel sandals, which will still be huge for 2020.